Thursday, January 8, 2015

The Hot Wash

Almost every evolution that occurred in my Navy career was hot washed. That is a military term for reviewing the lessons learned. We debriefed every flight, every exercise, and almost every evolution. We looked at what we did right and what we did wrong. It never made us perfect at what we were doing but when those lessons learned were incorporated into the next event, it made for fewer and fewer mistakes. This especially helped in the planning phases.

Since joining the corporate world I have not seen that done very often. In my first job as a sales rep I went to my boss after the first win to see if she wanted a debrief. She asked me if we won and I said yes. Then she asked what there was to debrief. Being new to the corporate world, I guessed that winning meant not needing to review things. I was used to hot washing everything so I figured it was how things were done. After my first loss I went back with the same thing and the response was about the same with the exception of her asking what I would do differently the next time. That was the extent of the hot wash.

In successive jobs I have had much the same experience. Most of these were not small companies but big multi-billion dollar corporations. Even the company that had a process for what I call a hot wash did not enforce it, nor did it ever really even ask for one. I offered to do one and while they did agree to it, I would have thought that they would have been more interested to know why we lost a $30M+ opportunity. So I put the presentation together and gave it. They were grateful and said all the right things, but nothing really changed.

So why should you do a hot wash? That could be a rhetorical question, but worth addressing nonetheless. All of our lives we should learn from our mistakes. We all make them and nothing is perfect. But, if we don’t take a look at what we are doing right and what we are doing wrong we will set ourselves up to possibly repeating the same mistakes again. And in business, those mistakes make us look bad, at best, and can cost a lot of money, at the worst.

Hot washes shouldn’t be finger pointing exercises either. Establish a formal process to review every bid you make. Look at what you did right. Reinforce those actions. Give praise to those responsible for it. Next, look at what you did wrong. Don’t adopt the zero defect mentality over these errors. Figure out what you need to do to keep from doing it again the next time. No phase of any business venture goes perfectly. Some mistakes may not have had any impact this time, but it doesn’t mean that they may not hurt you the next time.

Take the time to establish a process for reviewing your business successes and losses. Be objective and be honest in your critiques. Leave your egos out of it too. That is the only way to get better. And in the long run, doing a hot wash will pay big dividends.

Happy New Year to you all and our wish is for much success for you in 2015!




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