People as a Primary Growth Area

In the course of my week I talk with a lot of businesses at various stages and sizes about where they want to grow. It’s not unusual to hear things like:

• I want to grow into a new market.
• I want to increase my offerings.
• I want to add a new location.

The list goes on, and every one of them are good goals and good growth areas. Most of these business leaders have a good strategy to reach those goals, too. But as I talk with them about those strategies there is one common denominator that I don’t hear them talk about growing – their people!

So I want you to change your approach to business growth and think of your People as a Primary Growth Area! While this is true for all of your people, it is especially true for your leadership team. After all, if you’ve read my blog on the 3 Ds of GoodLeadership, then you know that these are the people to whom you will entrust to one of the Ds – Delegate.

Your people are the most important asset you have in your business. Even if you are self-employed, taking care of yourself will benefit your business.

It’s the people that take your vision and direction and help you achieve your goals. They are the ones that make things happen. You have those people because your business grew enough that you could not do it all yourself.

Don’t overlook your Primary Growth Area. Invest in your people. Make sure they know what to do, and have the tools and training to do it. Sure, better benefits help when they are affordable but what I am saying is to make sure they understand what the mission and vision are, and what their role in it is. Seek their input into your plans and they’ll feel like they have ownership, and with that they will want to succeed even more. And when you’ve achieved results in that Growth Area, you’ll be better positioned to grow your business in other areas, and be able to do so with your people as part of that strategy.

The Cobalt Group can help you with this. Ask us how.

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