The Cobalt Group: December 2014

Friday, December 12, 2014

Roadblocks to Results

What keeps you or your business from being successful? What keeps you from achieving the results you set out to achieve? This is a topic that books have been written about but I will try to address at a high level view in this post. My list here will not be all inclusive. There are too many independent variables in each situation we face to list them all here. The ones I will discuss below are ones that seem to be more prevalent in my experience and observations. So what are some of the Roadblocks to Results?

· Having no goal. If we don’t start with the end in mind then it is more likely that we will not get there. As simple as that seems it is not too uncommon that I run across situations where there is no real goal.

· No long range planning. Too often we worry about the near term requirements to the neglect of the long term goal(s). We then make decisions based on what are more immediate needs vice the longer term needs we have. That doesn’t mean that near term needs aren’t important. But don’t make all of your decisions based on the more immediate issues to the neglect or impact on your long term goals.

· Lack of adaptability. Another roadblock is being unable to adapt to changes in the business environment. Things change and unless we either predict the change or adapt quickly we run the risk of getting left behind.

· Getting sidetracked. Seems obvious but letting other distractions interfere can keep you from achieving your goals. If you pursuing a certain goal and another shiny object appears it takes good business discipline to stay focused. There may be times when you want to change direction and go for the new opportunity but it needs to be weighed heavily and it needs to align with the long term goals.

· Relying on technology to solve problems. We all love technology and the way it is supposed to make our lives ‘simpler’. But there are problems out there that technology doesn’t solve. A look at your goals and the objectives you laid out to reach them should indicate whether your problem is a technological problem or business problem. One example is…will that new CRM database help you achieve your goals? Or will it create unintended consequences across the company? Often, it’s the basic blocking and tackling that leads to victory.

· Looking for other examples to emulate vice solutions for you. Don’t look to the example of others to simply cut and paste a solution into your environment. They may have had a very similar problem but the cause of the problem may be different. Make sure it is an exact fit before just copying a solution used elsewhere.

As I said, this topic has had many books devoted to it. My aim is not to write a book about it but to get you to take a hard look at what Roadblocks to Results are keeping you from achieving your goals.

We want to hear what you think. Leave a comment and let’s start a discussion.

Friday, December 5, 2014

Clichéd Phrases Don’t Motivate

Every profession has them. A lot of people in leadership roles use them. They are Cliched Phrases and they Don’t Motivate. Some of them are downright catchy but regardless of how well-intentioned the phrase may have seemed, they don’t give the employees what they really need – the support, tools, and means to do their jobs. This is especially true when used by someone in a leadership role that offers little more than a clichéd phrase vice real help.

But in every phase of my career I have heard them. And, I am sorry to report, I have even used them a couple of times. Some of them are cute, even funny. Witty, maybe. But none of them ever helped me do my job better. In truth, everyone I have talked to about this is turned off by cheap clichés.

So here is a question. How many of you have ever been motivated to do better by one of these clichéd sound bites? I really don’t know who they inspire other than perhaps the person quoting them. They don’t provide anything to make anyone successful. And to the persons using these quotes – do you really think you’re motivating anyone with them? Are you making sure your employees are equipped properly to do their jobs?

While I have seen them everywhere in my various career paths, the ones that stand out the most are the ones I have heard in my sales/BD career. Here are a few of the types of phrases about which I am speaking:

Are you In It to Win It?

Because everyone likes losing.

The difference between try and triumph is umph!

Only with bad spelling.

This quarter is our most important quarter!

Every quarter is the most important.

We gotta make the number.

Oh, I thought you were kidding about that.

I piss excellence.

That must hurt.

Do you have the juice?

Yeah, which flavor do you want.

Seriously, are goals achieved through catchy phrases? I’d love to know one that is (other than a goal of creating catchy phrases). These clichés are NOT a strategy. Don’t get me wrong, there are some great motivational phrases out there but a motivational phrase without the means to accomplish the goal are useless.

This is equally true when dealing with customers. I did not seek out a career in sales. It found me. I was on a colleague’s sales call with him at the very beginning of my sales career and in the meeting he says, “So, Mr. Customer…what keeps you awake at night.” I almost burst out laughing. I’m pretty sure I cast a sideways look at him. I can’t tell you how many times I have heard people say that you need to ask them what keeps them awake at night. I know what the intent there is but I would never use that phraseology. So I made a vow to try NEVER to sound like a clichéd sales rep. I think I have done pretty well with that vow. Customers don’t want clichéd phrases either. They want help and they want results.

So, what clichéd phrases top your list? And “at the end of the day” did they motivate you?

We want to hear what you think. Leave a comment and let’s start a discussion.